Monday, January 26, 2009

Tips on writing a blog that isn't 'blah'

University of North Carolina educator Ray Thornberg has several common-sense suggestions for doing a blog that isn't blah, as he puts it. He offers one bit of philosophy about how a blog differs from the kind of writing most journalists have been doing that I think is especially valuable:

A post is not an article. It is a single idea. If you think to yourself “This post needs a better transition” or “I really did a good job reflecting all sides of the issue” then your post is probably too long.

It reminds me of a bit of wisdom from old media: KISS (Keep It Simple, Stupid). But catch all of Thornberg's thoughts on how to make what you write connect with readers. Click here.

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